Marketplace Fee Comparison
Enter one product's price and cost to compare fees and net profit side by side on Amazon, Etsy, eBay and Shopify, using 2026 fee schedules.
Results
| Channel | Fees assumed | Fees | Fee % | Your costs | Net profit | Margin |
|---|
How it is calculated
Each row applies that channel's 2026 fee schedule to the same selling price. Amazon FBA: referral fee for the chosen category + FBA fulfillment fee for the size tier and weight (with the 3.5% surcharge) + inbound; no postage. Amazon FBM: referral fee only; you pay postage. Etsy: $0.20 listing + 6.5% transaction + 3% + $0.25 processing (US), shown with and without a 15% Offsite Ads fee. eBay: final value fee for the category + $0.40 per-order fee. Shopify: the plan's Shopify Payments rate + the plan price divided by monthly orders.
Net profit = price − fees − product cost − postage (or inbound for FBA) − ad cost. Sales tax, VAT, storage, selling-plan fees and returns are left out so that the channels are compared on the same footing; each dedicated calculator adds them. Marketplaces bring the buyer and Shopify does not, so a fair comparison needs an ad cost per order that reflects each channel — use the field or read the [comparison guide](/en/guide/amazon-vs-etsy-vs-ebay-vs-shopify).
Key points
- Fees per order at a $30 price: Shopify ≈ 4–5%, Etsy ≈ 11% (26% on an Offsite Ads order), eBay ≈ 15%, Amazon 15% referral plus a $3–6 FBA fee if Amazon ships.
- The spread between Etsy, eBay and Amazon FBM is usually under $1.50 on a $30 item — fees alone rarely decide the channel; traffic and returns do.
- FBA replaces your postage with Amazon's fulfillment fee; for a light item the two are close, and Prime typically sells more units.
- Shopify wins on fees and loses on traffic: enter an ad cost per order to make the comparison fair.
- All rates are the 2026 US schedules verified on the platforms' public fee pages; see each tool for the full breakdown.
Worked example
$30 item, product cost $9, your postage $4.50 (FBM/Etsy/eBay/Shopify), FBA small standard 12 oz with $0.80 inbound (storage not included), Home & Kitchen / most categories, no ads.
| Channel | Fees | Fee % | Net profit |
|---|---|---|---|
| Amazon FBA | $8.41 | 28.0% | $11.79 |
| Amazon FBM | $4.50 | 15.0% | $12.00 |
| Etsy (no Offsite Ads) | $3.30 | 11.0% | $13.20 |
| Etsy (Offsite Ads 15%) | $7.80 | 26.0% | $8.70 |
| eBay (no store) | $4.48 | 14.9% | $12.02 |
| Shopify Basic, 100 orders/mo | $1.42 | 4.7% | $15.08 |
The table uses default assumptions. Enter your own numbers in the calculator above.
Rates as of2026-09-20Last automated check2026-10-01Marketplace fee pages and related news are checked automatically every day; changes are reflected here.
Wrong result or a rate that changed? Report a bug in this tool · Report a rate change
Results are estimates for reference only. Actual fees depend on each marketplace's current policies, promotions, your account status and product attributes. Verify in your seller account before making decisions.
Frequently asked questions
Why is Amazon FBA shown with a higher fee than the others?
Because FBA includes the shipping. The other rows assume you pay your own postage, which is listed as a cost rather than a fee. Compare the net profit column, not the fee column.
Does the comparison include advertising?
Only if you enter an ad cost per order for each channel. Amazon PPC, Etsy Offsite Ads (shown as a separate row), eBay Promoted Listings and Shopify's paid traffic differ a lot, so the tool leaves them as inputs.
Which category does it use for Amazon and eBay?
You choose the Amazon referral category and the eBay category; Etsy has no category rates.
Are sales tax and VAT included?
No. Sales tax is collected and remitted by the marketplaces and passed through; it slightly raises Etsy and eBay fee bases, which the individual calculators model. This comparison keeps all channels tax-free for a like-for-like view.
Related tools
Free Amazon FBA profit calculator with the 2026 US fee tables: referral fee by category, FBA fulfillment fee by size tier and weight, monthly storage, the 3.5% surcharge, PPC and inbound cost. See net profit, margin, ROI and break-even price — no login, no ASIN required.Shopify Fee Calculator
Free Shopify fee calculator: Basic, Grow, Advanced and Plus plan pricing, Shopify Payments card rates (2.9%, 2.7%, 2.5% + 30¢), third-party gateway fees (2%, 1%, 0.6%), cost per order at your monthly volume — and how it compares with Amazon, Etsy and eBay fees for the same product.Profit Margin Calculator for Sellers
Free profit margin calculator for marketplace sellers: selling price, product cost, marketplace fee %, fixed fees, shipping, ads, discounts, return rate and monthly volume → net profit per order, margin, ROI, break-even price, the price for a target margin, and monthly profit.