eBay’s fee structure changed a great deal between 2020 and 2024 — managed payments folded PayPal into the final value fee, the per-order fee appeared, and the fee base grew to include sales tax. The result is a single main percentage per category plus a fixed per-order charge. This guide covers the 2026 schedule for a US seller without a store subscription, then the optional and situational fees, verified 2026-09-20 on eBay’s selling-fees help page (data sources).
Quick answer: for most categories eBay’s final value fee is 13.6% of the total sale (item price + shipping + sales tax) plus a $0.40 per-order fee — $0.30 on orders of $10 or less. Media categories (books, movies, music) are 15.3%; jewelry and handbags 15%; guitars 6.7%; athletic shoes over $150 are 8% with no per-order fee. A store subscription lowers the percentage in many categories.
Final value fee by category (no store)
The final value fee is charged on the total amount of the sale: item price + shipping charged to the buyer + sales tax and any other applicable fees. The rate depends on the category; above a per-item threshold a lower rate applies to the portion above.
| Category | Rate | Threshold and rate above |
|---|---|---|
| Most categories | 13.6% | 2.35% on the portion above $7,500 |
| Books & Magazines, Movies & TV, Music | 15.3% | 2.35% above $7,500 |
| Coins & Paper Money (most), Trading Cards | 13.25% | 2.35% above $7,500 |
| Women’s Handbags | 15% | 9% above $2,000 |
| Jewelry & Watches (most) | 15% | 9% above $5,000 |
| Guitars & Basses | 6.7% | 2.35% above $7,500 |
| Athletic Shoes, $150 and over | 8% | no per-order fee |
| Heavy Equipment; Food Trucks, Trailers | 3% | 0.5% above $15,000 |
| NFTs | 5% | — |
A $9,000 sale in “most categories” pays 13.6% on the first $7,500 ($1,020) plus 2.35% on $1,500 ($35.25) = $1,055.25, or 11.7%. For ordinary items the threshold never comes into play.
Per-order fee
On top of the percentage, every order carries a fixed fee:
- $0.30 when the total amount of the sale is $10.00 or less
- $0.40 when it is over $10.00
It is charged once per order, not per item, so a buyer purchasing three items in one checkout pays one per-order fee. Some categories (athletic shoes over $150, heavy equipment) are exempt.
Insertion fees
Every seller gets 250 zero-insertion-fee listings per month. Beyond that each new listing costs $0.35, whether or not it sells, and relisting counts again. Listings in Motors vehicles, real estate and some business categories have their own insertion fees. If you carry 400 active listings and relist unsold items monthly, insertion fees can quietly reach $50 a month without a store.
Promoted Listings
Promoted Listings General lets you set an ad rate as a percentage of the total sale (eBay suggests rates that vary by category, often in the 2–12% range). It is charged only when a buyer clicks the promoted placement and buys the item within 30 days. Because it stacks on the final value fee, an 8% ad rate on a 13.6% category means 21.6% plus $0.40 leaves eBay before you see the money. Promoted Listings Advanced (cost per click) and Promoted Offsite are budget-based and not per-order fees.
Situational fees
- International fee 1.65% — buyer’s registered address outside the US, unless shipped via eBay International Shipping.
- Below-standard seller surcharge — an additional percentage on the final value fee for accounts rated Below Standard; and an extra fee for sellers with a “very high” rate of “item not as described” returns.
- Dispute fee — a fixed charge when a buyer’s payment dispute is decided against you.
- Refunds — if you refund the buyer in full, the final value fee is credited back; the per-order fee generally is not.
What a store subscription changes
Store subscriptions (Starter, Basic, Premium, Anchor, Enterprise) are monthly plans that add free listings and, from Basic upward, lower final value fees in many categories — for example most categories drop from 13.6% to about 12.35% according to eBay’s store fees page (check the current figure there), and some categories drop further. The trade-off is the monthly subscription (roughly $5 to $3,000 depending on level and billing). A Basic store typically pays for itself somewhere between $1,500 and $3,000 of monthly sales, depending on category and listing volume; the exact break-even is worth checking against eBay’s current store pricing before subscribing. The calculator currently uses the no-store schedule.
Worked example
$35 item, $6 shipping charged, 7% sales tax, most categories, domestic buyer, no promotion; product cost $14, your postage $5.50:
| Line | Amount |
|---|---|
| Item + shipping | $41.00 |
| Sales tax collected (remitted by eBay) | $2.87 |
| Final value fee 13.6% × $43.87 | −$5.97 |
| Per-order fee (over $10) | −$0.40 |
| Total eBay fees | $6.37 (15.5% of $41) |
| Payout | $34.63 |
| Product cost + postage | −$19.50 |
| Net profit | $15.13 (43.2% of item price) |
With an 8% Promoted Listings rate the ad fee is $3.51, fees total $9.88 and net profit falls to $11.62. The eBay fee calculator shows every category, the per-order fee, international and insertion fees, and a table of profit at each ad rate.